Tag Archives: graphic design

se7en months, se7enteen days later…

Has the time really passed by that quickly? So many things have happened since September 19th of 2008. I get to work with some of the biggest brands in the world, collaborate with some of the most amazing creative minds, and took part in the first ever 3-D stop-motion animated film, Coraline. All of these opportunities are presented to me at one of the largest independently-owned advertising agencies in the world, Wieden + Kennedy. The learning curve I’m experiencing right now is phenomenal. There is always something new to explore and I am constantly being pushed out of my comfort zone to create amazing work. I have finally gotten a good feel for this place. Sometimes it’ll be really nice and relaxing and sometimes I’ll be working from 7 in the morning til 2 in the morning. This is totally the kind of environment that keeps me going. When things are being pushed and deadlines are short, I’m focused and running off adrenaline to keep the juices flowing and crank out the project without even seeing any daylight.

For those of you who are interested, I will begin posting new things that I learn and experience here to share with you on a regular basis. I know when I was in school, I wanted to read up on other creatives experiences and learn from it — so I hope I can provide that for you here.

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On the flipside, these are some of the campaigns that I have taken part in during my time here so far:

Old Spice
http://www.oldspice.com
(Wireframes + Design)

Career Builder – Anonymous Tip Giver
http://www.anonymoustipgiver.com
(Wireframes + Design)

Coraline: Bobinsky vs. Bobinsky
(Design – Standard Banners + Rich Banners)

Coraline: Bobinsky Stuck in Banner
(Design – Standard Banners + Rich Banners)

Kobe 4 Banners
(Design – Standard Banners + Rich Banners)

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Tips for laying out a “graphic design” portfolio

Tonight was the third week of my portfolio class and this was really valuable in my book of useful information so I’m here to share. Thank you Dale Gronso for reviewing this with us!

  1. Be careful with the personal identity details coming throughout the book
  2. Ultimate Goal: SHOW OFF YOUR WORK
  3. Bare minimum descriptions: Only says: client, project + size (putting title only is not good enough. Need to give an idea of how big the products are and descriptions to give people a good idea. Great for when you have to drop off your portfolio)
  4. Must be CONSISTENT! from outline size + color to alignment to spacing. Whatever the rules you set for yourself for the grid of your book… Follow them rigorously.
  5. How do you present that variety through the structure and layout of your page?
  6. Try your best to show your work closest to 100%.
  7. If labeling, do it discreetly
  8. When displaying spreads of magazine, only show a few that really gives the look and feel and if asked, show the whole publication at hand.
  9. If environmental piece is shown, show a scale comparison. (human + object)
  10. Be careful with the drop shadows!!! Make sure it’s nice and subtle.
  11. Description type should be simple, clean and easy to read. Also make sure it’s consistent your personal brand.
  12. Be careful with detail shots if they’re used. Make sure the zoomed in size is at 100%. If you don’t need the detail shot, don’t show it! Don’t do it just because you can.
  13. Descriptions should be roughly the same length, placed in the same place.
  14. Make sure that your space is used effectively. Don’t make the work so small.
  15. Don’t show process on EVERY piece if you’re planning on showing it at all

My last day at The|New|Group

Today is my last day at The|New|Group and part of me is sad but excited at the same time too. Time has really flown by fast and I’ve had a great time here at TNG. The environment here has been super chill and everyone is really open and friendly. I have honestly met some of the most genuine and intelligent people here and I hope to stay connected after my experiences here. They have opened my eyes to so many new things and got me thinking in different ways that will make me a better designer and strategic thinker.

Now to give you the overview of what projects I worked on, the first of the projects that The|New|Group had me working on was the Open house invitation. I had total creative freedom and a decent budget so with that, I executed designs that they all really liked. Yesterday Doug New came back from CA and he approved the design so it’s officially going to be the design that will be used for their Open House coming up in September. Super excited 🙂 Along with the invitation, I also did the design for the RSVP website so that there remains a consistency between the two mediums. For the most part, that project was taken throughout the two weeks that I’m here.

Then there was one that was just presented to me yesterday and it is to design a revolutionary interactive website interface. Kevin J.- Flash Developer genius and Toby – Technical Director and story telling guru had this amazing concept in mind and they asked me to play around with the idea and concept out some ideas of my own. To summarize their mission in a nutshell… Think iphone. Take the interactive elements of the iPhone into a website format and make it 10 times better. They are looking to build a visual interactive navigation that will provide context, engage and tell a story to the audience. I have been sketching out my ideas and will be pitching it to them in a few hours. This is such a great experience because I’m learning a whole lot about how to build an AMAZING website rather than just a good one. Toby put into really simple terms for me when it comes to evaluating a website. The basics..

a BAD website – Bunch of links and no sense of organization or hierarchy or design.

a GOOD website – Useful, has hierarchy and functional

a GREAT website – Tells a story.

It’s as plain and simple as that. This project is a year old for them and a day old for me. I really hope to bring in some fresh ideas for them and if it’s something that doesn’t really hit the spot for them, hopefully it’ll inspire them to think in different ways.

One last thing that I have to mention is the one advice that Toby kept bringing up and that is:

“Don’t be afraid to let your good idea go because there will be another one, and anotherone, and anotherone….”

Toby is a firm believer that the practice of ideation will only lead to better idea’s just like the practice of drawing will lead to a better artist. COLAB interns who will be coming to The|New|GroupMary and Bryan, try to get some face time with this guy, he has a lot of great things to say and even if you don’t have a tech background, you’ll still learn something from him.

OKAY, so those were the tasks that I had faced. Now I really want to just say thank you to everyone who has really been open to answering my questions and helping me through this process. Tom was amazing and gave me a some great insights to the agency world and was always checking in to make sure I was good and was there to answer any question I had. Then there was Nicole who was super nice and was so helpful when I was stuck on a design and pretty much answered all my questions about what I should expect when I graduate and taught me a few things on negotiating and finding a job and a ton of other things but overall she has been a great resource here. I had a really good time working with her on the invite. Kevin J. and Toby were the other two I worked with and they are both really smart guys who got me thinking differently when designing a website and all the possibilities out there when partnered up with the right people. Then there’s my neighbor Jessica who could always make me laugh. She helped me with the research project and helped me find the right internet sources to go to and she was just totally fun to talk to. Kevin S. sits next to her and he really helped me settle in and feel comfortable here. He also coordinated the whole Invitation project for me and a sweet ping pong player! Thank you Tammi for setting up my direct deposit 🙂 That’s very important. Then of course Thank you to Doug New for taking part in COLABORATORY and for allowing me to come in and stay for two weeks. These were the people that I worked most closely with and helped keep me busy for the most part. To be perfectly honest, everyone here is very nice and approachable. It is definitely something that I wasn’t expecting 100%. I always pictured an agency being totally uptight and high strung all the time and it is not the case at all.

Thank you The|New|Group! Next stop… Ascentium

Henry V. – Friday Group COLABoration

Not much writing today, watch this video instead for the updates on my experiences. There’s way too much to be typing. 😀 Here goes:

Say hello to LATTICE

And so yess.. that was the end of my work week. The weekend is going to be AMAZING. Gotta rock it before I begin my last term of school!!! Yayurs!

Some photos for your viewing pleasure 🙂

CVo Out!

One more day.

Where to begin? Okay. Got it.

First of all, let me explain a little bit about who I am. My name is Christine Vo but most call me Vo and one calls me CVo. I am currently a senior in the graphic design department at The Art Institute of Portland. My plan for the next 10 weeks is to build my portfolio, network with people from all over the place.. more specifically from the Portland and Seattle area… and basically make my life beyond chaotic before I graduate in mid-September. Things should fall into place if I do everything right and the chaos will be never-ending. My friends say I’m a workaholic… I would like to think that I’m just playing a game that consumes a huge chunk of my existence… 😉

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So back in May, when things couldn’t have been more chaotic with school, work and travel, I received a phone call from Heather D. from HMH. At this exact moment, I was in standing somewhere in the middle of Caesars on the Vegas Strip and couldn’t believe what I was hardly hearing,

“Hi Chr__tine, this is ___?___ from Co__bor___ry…..(blah blah blah… i couldn’t hear)…. inter_ted????”

Hell yes I am! All the sleepless nights, limitless work loads, and people I’ve connected with is starting to pay off. To keep is short.. there were a few obstacles to go around since it was my last term of school and my classes had to be switched around a bit but it all panned out perfectly…

It’s now July 6th, 2008 and there is officially a little under 27 hours left until the COLAB crew gathers and I am mostly excited and partly nervous. For those of you who are not familiar with COLABORATORY, get it from my fellow genius friend Bram:

“Take 10 of the most driven advertising students in the country. Give them three different roles. Put them in an agency for two week for an extensive internship. Then repeat this process two more times.”

The concept’s pretty simple. The opportunity is HUGE! The outcome is gonne be JiNORMOUS!

I am scheduled to work at these 3 different agencies:

  1. The New Group
  2. Ascentium
  3. Livengood Nowack

The other agencies involved are:

  1. CMD Agency
  2. Grady Britton
  3. Asterix Group
  4. Anvil Media
  5. HMH
  6. Eroi
  7. Fish Marketing

Also, Every Friday everyone will be meeting at these agencies:

  1. Henry V
  2. ID Branding
  3. Pop Art, Inc.
  4. NORTH
  5. Coates Kokes

The excitement keeps building up as the hours pass by…